Have you asked this question recently yourself!! Today there is a rapid increase in the number of mobile internet users. Smartphone and other mobile device have become the preferred choice of browsing the internet. Therefore, if you haven’t got a mobile website. Go, Get One.
Per day billion of users search Google for I want to do, I want to know, I want to buy and most of them are using smartphones and mobile devices for their search. Let discuss few points why you should have a mobile-friendly website.
Everyone’s on Mobile
People are doing all kinds of online research by using their mobile phones today. Over half of the web traffic is on mobile just because of the availability and portability of the mobile device.
Mobile User Behave differently
Theoretically, the same person behaves differently on a desktop and mobile website. Despite the limited bandwidth mobile user preferred (consume) more visual data than desktop users. A good example is Instagram (which mainly has photographs and videos) which is preferred on mobile phones over the desktop.
Mobile Users buy more
If you are selling anything below $10, mobile users are the perfect audience for you. The mobile changeover is merely a 1.17 % in the automotive market; however, the food industry progresses up to 2.51 %, suggesting that people would like to make small-budget purchases from their mobile and smartphones.
Mobile users switch screens.
Users love switching between devices while checking out products. Most start their product research on their smartphones but end up completing the purchase of their desktop or laptop. Therefore, it is important to have legitimate (similar) content on your desktop website too.
Mobile landing pages require different strategies.
Did you know that the things work well with desktop landing pages is different what works for mobile landing pages? The basic principle remains same, but mobile screens can’t handle the exact style of presentation you would probably get on a desktop screen.
If your business is aiming to reap the benefits of the small, frequent purchasing tendency of mobile users, you must create responsive landing pages with mobile users in mind.
Google favors mobile responsiveness
Google said that they have changed its algorithm for mobile searches to favor sites that are compatible with smartphone screens, and penalize sites with content that is too wide for a phone screen and font size of text and links that are too small. Additionally, Google wants more users to browse the Web on their phones rather than using mobile apps. Google sells ads that point to websites, but generally, cannot direct searches to content inside apps. Some companies, including India, e-commerce giant Flipkart, have dumped their mobile websites and told visitors to use their mobile apps instead.
Social media referrals are on mobile.
According to a report released this week by content marketing hubShareaholic, social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic were from social media; compare this to the 22.71% from the same period in the previous year.
Reference:
http://relevance.com/how-user-behavior-varies-by-device-and-impacts-mobile-design/
http://www.wsj.com/articles/google-gives-boost-to-mobile-friendly-sites-1429660022
If you have other queries about mobile website, You can write to us at hello@aakarsoft.com